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Atlantic City Cranks Up The Sex Meter

by: Rebel - Havertown, PA
started: 06/13/11 11:46 am | updated: 06/13/11 11:46 am

Atlantic City or Atlantic Sexy? Right now there's an effort to attract new business and fight off competition from casinos in neighboring states. The emphasis: sexiness - designed to appeal to a younger - and more free-spending crowd.

Three casinos have bikini beach bars on the sand. Outside the gambling halls, there are a half-dozen strip clubs and a sex swingers/voyeurs club; The famous New York strip club Scores wants to put a branch in a casino and next month, Resorts Casino promises a nightly Naked Circus in a parking lot tent.

Atlantic City's current motto is "Always Turned On"

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"In our industry, the casino and entertainment and hospitality business, you want to provide things that are pleasing and exciting and fun," said Dennis Gomes, co-owner of Resorts Hotel Casino. "One of the things that most people find pleasing, exciting, and fun is sex."

"The Diving Horse is bringing the Las Vegas-style gentlemen's club to the Northeast," spokeswoman Shannon Niland said. "Vegas does that type of entertainment for a reason: Sex sells." The Diving Horse, a $1 million-plus gentlemen's club/steakhouse, opened two weeks ago.

"We've always looked to promote Atlantic City as a sensual destination, and we started to push the envelope a little more," said Jeff Vasser, executive director of the Atlantic City Convention and Visitors Bureau. "But you have to balance it. At the end of the day, we are still a community that existed long before it was a casino town. We could never get away with 'What Happens Here Stays Here.' "

"Any time we objectify women, see them as part of the furniture or the decor, we put all women at risk of the type of behavior that objectification brings, like rape, domestic violence, and sexual abuse," said Erin O'Hanlon, an official with the Women's Center just outside Atlantic City. "These are someone's mothers, wives, cousins, sisters, daughters. Some of them are undoubtedly doing this in order to support their families. It sends the message that women who are dressed this way are commodities."

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